Bucharest, 2025
In the January–February 2025 issue of După Afaceri Premium, the lifestyle magazine of Ziarul Financiar, you can read about my artistic journey and my collaboration with Corinthia Grand Hotel du Boulevard in Bucharest.
The magazine cover features my illustration “Reverie”.
Many thanks to Miruna Diaconu for the thoughtful interview and inspiring dialogue.
What does your collaboration with Corinthia mean to you?
This collaboration represents both an extraordinary opportunity and a creative challenge for me — a chance to explore a new theme and to contribute to shaping the visual identity of a historic hotel in Bucharest.
This experience allows me to expand my artistic vision, learn from the complexity of a premium brand, and create a visual concept that not only inspires, but brings an identity to life — one that stays in the memory of its guests and reflects the hotel’s unique character.
Why do companies and hotels choose to work with independent artists? How has demand in this segment evolved?
Companies and hotels choose to collaborate with independent artists because they can offer unique, authentic, and highly personalized creations that help differentiate a brand and build a strong visual identity. The originality and exclusivity of an artwork become essential elements in creating a memorable guest experience.
Through collaboration with an artist, a brand can tell a meaningful story and create a distinctive, refined atmosphere that reflects its identity and values. In addition, working with independent artists offers an opportunity to support creative talent and bring fresh perspectives into commercial and hospitality spaces, making them feel more human, curated, and emotionally engaging.
